Extra Space Storage
Extra Space Storage wanted to increase total revenue and market share in a competitive national self-storage market. They knew that consumers were increasingly using Internet search to find self-storage facilities and they also knew that their online presence was less than satisfactory.
Relevant.com identified a few gaps in ESS’s current strategy. Among them was their lack of online presence and exposure in local search results. To achieve higher rankings, Relevant identified the most relevant keywords and the optimal categories to use for each individual listing in their specific geo-targeted area.
With Relevant.com, the time it took new ESS locations to improve ranking was virtually cut in half. Previously taking 50 days or longer, the boost in ranking occurred just after 24 days, while some locations experienced improved ranking in far less time. Over time, ESS became the fastest growing national storage company in online exposure.
“Our partnership with Relevant.com has been a huge success,” says Scott Jensen, Director of Interactive Marketing. “More importantly, it has been a measurable success, and is one of our highest ROI marketing programs. Relevant.com provides great tracking data so I can see exactly how well our online listings are performing. Four years ago, Extra Space Storage had a more limited local Internet presence. Today, our online exposure, specifically in local search, is growing at a faster rate than any of our competition. It is, in large part, Relevant.com’s proven methods and technology that we have to thank for our web exposure success!"