Customer Relationship Management or CRM is a valuable tool for keeping track of interactions with customers and prospects. The Relevant CRM Module extends typical customer and prospect data by adding a database of contacts, activities, and status codes. The CRM Workbench is accessible from the Customer or Prospect Master screens and is linked to all major CRM functions. You can see which campaigns generated leads, which leads converted to true prospects, which activities produced results, and the status of any prospect or customer at any point in time.